Portfolio
Selected Works
2022–2024
2022–2024
‘Kaiyo It!’
Brand Identity, Campaigns
Team Natasha Jen
The ads feature playful illustrations of domestic scenes that center on a silhouetted photo of the piece of furniture in question, set against the saturated yellow of the Kaiyo branding. The series is running as digital animations in street kiosks and as static posters on the subway, where it greets New Yorkers who are ready to reassess their living situations after lockdown.
